I put together this one minute animated trailer to showcase the next iteration of the Aiimi webstie. It features smooth flyovers of the new design and animated mockups that showcase the updated look and feel. The video highlights key improvements and brings the new website to life in a way that’s engaging and easy to visualise. As the sole designer behind the past, current, and upcoming versions of our website, I take great pride in showcasing my work in ways that can be shared across the company, such as through video and animation.

At Aiimi, alongside our internal marketing projects, we also take on and contribute towards billable work, creating content for external clients. One example is this short explainer video for The Insolvency Service.

This short explainer video introduces The Insolvency Service’s AI and Automation Roadmap, highlighting the work being done to drive innovation within this new government department. It also acted as a kick off for introducing a new, stronger visual identity to the service, adding visual structure and identity to this division of the UK Government.

KickOff is an annual tradition at Aiimi. At the start of each year we come together to “kick off” our goals, targets, and ambitions. The marketing team holds the responsibility of branding the event, giving each iteration it’s own unique flavour to be spread across a huge range of collateral, most notably each years KickOff video. Since 2022, we’ve been creating these videos to reflect on the past year and look ahead to our goals and ambitions. For KickOff 2025, we split things into two parts: a look back at the highlights of last year and a forward-focused video on what’s next. This first video is all about the future—our objectives, milestones, and what we’re aiming to achieve in the year ahead.