The redesign focused on simplifying the visual language without losing depth. I reworked the layout, navigation, and overall structure to feel more intuitive and open. The updated style brings in more white space, refined typography, and a calm, confident tone across the site.

Behind the scenes, I also worked closely with our content and development teams to ensure the new design was scalable and future-proof, making it easier to grow and evolve alongside the business.

Item descriptionThe new design has helped reposition Aiimi’s digital presence to better reflect who we are today: mature, confident, and forward-thinking. Early feedback has been really positive, both internally and externally, with users responding well to the clearer layout and cleaner design. The refreshed site creates more space for our content to shine and allows users to focus on what matters most.